7 Reasons your website’s SEO is not working

Your website’s SEO is not working, but why ? Why all the efforts you made to improve SERP of your website seems to backfire? Why your website failed to achieve the desired ranking despite all the time and money you invested in for the purpose. Every time you look into analytics, you find no or disappointingly small results.

 

Here are 7 reasons your website’s SEO is not working

I totally get your frustration. You have got a great website with original content you are proud of but still your search engine ranking are stuck. Let me help you out why your google rankings are not improving.

1.     Your Website’s Content Quality

Your website’s content decides the fate of your website. Spammy and duplicate or too low content diminishes the chances of improvement for website’s search rankings.  If your website’s content is not informative, precise, perspective, analytical to the visitor, it does not count as quality content.  Your content wont work if it lacks at the characteristics given above. Some other examples of bad quality content are copied, spun, stuffed or thin content.

Let me break down what does I mean by “crappy content types” I stated above.

Copied/Stolen/Duplicate Content

If you have picked up your content from any other web source and pasted it as it is on your website, it is considered as copied or duplicate content. This type is not punitive but it really affects the SERP.

Thin Content

Google launched panda update to deal with website with no or very low content. So, don’t even think about internal link keyword stuffing and blank pages. Google wont like anything that hurts UX.

Spun Content

There are a lot of websites and software that spin a page’s content replacing words and phrases with synonyms. Don’t do this. Google’s crawling bot can easily track this practice.

 

Content with Keyword Stuffing

Google don’t like the idea you writing a keyword multiple times all along the article of page content for the sake of keyword optimization. Google would flag your page as spam and penalize it.

Auto-Generated / Automated Content

Don’t use IFTTT or another tool that posts any other website’s content on your website through a rss or atom feed.

How Do I Fix it?

“Original” and “relevant” content is the keyword you are looking for. There are no shortcuts in this age of competition and AI. Bad content is only going to hurt the reputation and ranking of your website.

 

2. You didn’t Choose Keywords wisely

You optimize your page or article for one or two specific keywords but choosing wrong or irrelevant keywords jeopardize your efforts and could blow any chance for getting desired search engine ranking. Know your audience before putting your content before them. You can pitch something to your visitors without researching the proper keyword and approach.

Let me paint a scenario for you here. “Web Development” and “Website Developer” are two different keywords with different scopes.  If you know your niche, you own all the traffic.

 

How Do I Fix it?

There are a lot of keyword research tools out there. Our most recommended tool is Google Adwords Keyword planner. Ahref comes at close second. These tools would help you plan your keywords and check the competition. I would recommend you to check with multiple tools for the accuracy and broader picture.

 

3. Bad coding practices and broken links

As the competition is getting fierce, it has become almost next to impossible to rank your website better with just broken linkstweaking the content and keywords and brush aside the web development practices. There are meta tags, title tags, facebook open graph meta, twitter cards that your website might be missing right now, making your website’s ranking to take a dip in the traffic.

Meta title tells the search bot crawling your website what your webpage is about. Google delivers content on the search engine indexing based on these tags. Then there are Facebook graph meta tags and twitter card tags which have become essential these days. Your website cannot afford to leave these tags in this age of social media.

Broken links are major problem in the path of getting your website ranked higher. Try sticking to the url structure you created while posting the article or creating the page. Google really doesn’t like broken links and penalize your website if its riddled with broken links.

How Do I Fix it?

You need to fix and Optimize meta titles, descriptions and social media tags. You can use services like “seomofo” or plugin like “YOAST SEO” (for wordpress website) to optimize your webpage for specific keywords. Audit and fix broken links using services like “dead link checker”.

 

4. No Alt tags for Images

Images with proper alt tags and file names play a huge role in your website’s SEO. The person searching for a specific keyword can find the optimized image through the images tab or simple on the google web page listing. These images appearing in the search bar also link back to your website so it’s another plus.

This is the easiest task a search engine optimizing guy can do to rank the page higher and I have seen many of the paying no or little attention to it. Just add the proper alt tag and name the image with web safe name containing the keyword and get ready to be ranked higher for the keyword you optimized your image for.

 

5. Website loads slow

How many times you closed the tab and switched to a closer competitor because the website you were visiting took ages to load? Nobody likes lag. Not only a slow website hurts the user experience, this problem can affect your website’s SEO and reputation. Domain Authority would have to take a blow after higher bounce rate because users are bouncing off the website. Google takes even milliseconds to the count when it comes to ranking and domain authority on the google.

How Do I Fix it?

Thankfully, Google has introduced a tool to help you audit your website for slow performance and deal with this problem. Following are few steps one should take to reduce load time.

  • Enable GZIP Compression
  • Minimize HTTP Requests
  • Reduce server response time
  • Enable browser caching
  • Minify HTML, CSS and JS
  • Optimize and resize images
  • Use CDN to speedup frequently fetched content

 

6. Lack of backlinks

What is a backlink? Backlinks are your website’s links on other websites. Google takes the amount and quality of website’s backlinks into account and evaluate website rankings accordingly. A backlink from a website in your niche and with good domain authority is better than hundreds of backlinks from irrelevant or low-quality websites. Good backlinks can boost your website’s ranking making your website rank higher among the competitors.

How Do I Fix it?

Provide authors and owners of good websites in your niche your quality content and request them to backlink to it. You can use OSE to find out your backlink statistics.

 

7. No or Little Social Media Activity

social mediaPeople and brands use social media to generate crazy amount of traffic for the website which translates into user trust and higher SEO rankings. Social media is being used to engage the targeted audience and keep getting the visits your website deserves.

Effective Social Media engagement pretty much is like quality backlinks.

 

How Do I Fix it?

Use tools like BuzzSumo to get your social media stats. Create social media accounts affiliated with your website and maintain them regularly to keep your website users engaged.

 

Conclusion

There are short guides to SEO but it is not one day or one-time process. It’s a comprehensive ongoing process. You’ll need to take all of the above actions and checklists into consideration and create a strong strategy to bring in the traffic.

You can reach Waqas Yousaf through twitter @wiqi.

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Waqas Yousaf February 19, 2018 2 Comments

10 SEO strategies to increase traffic in 2018

Every blogger has a dream to increase it website’s traffic. Here are 10 SEO strategies to increase traffic of your website. I think you would like to see your analytics topping the charts.

Imagine driving 10 times traffic you are currently pulling to your website. It makes significant difference if you are having more unique visitors to your website. It becomes easier for the sales of the product you are marking. Ultimate key to success in SEO business is grabbing high volumes of traffic from multiple sources.

To help you attain the purpose, I am writing this blog to help you get the 10x traffic with the top 10 SEO strategies to boost your website’s visitor count which are being used in the industry today.

 

Create Multiple Landing Pages Optimized for the Different Keywords

landing page

separate landing page for every keyword.

Here’s the deal. You can’t optimize single web page against multiple keywords. If you are trying to optimize single page for multiple keywords, I think you should probably drop the idea.

Try creating a separate landing page for one focused keyword. If you think its too much of a work then try writing blog around the keyword.

You may try same page style and template for different landing pages, but content needs to be different. Try writing content tailored accordingly to your keyword.

 

Infographics means great amount of traffic

Infographic done right can drive a huge amount of constant traffic toward your website for quite many years. Stack up more infographics and your rankings and traffic would improve as well.

Its age of viral media. Create an infographic regarding a timely topic, discussion. Try roping in authority websites to get it published or linked, it would boost your traffic multi folds. During the process, referral traffic sources have been crated that would automatically bring traffic to your website. Publish infographics regularly. Convince major websites to select it and see your traffic growing eccentrically.

 

Use Google Search Console to Find Keyword Opportunities

Have you every tried looking google search console data from sources? People really miss out the tools google provides you for your advantage.  Instead of third party auditors, you can be 100% sure that you are looking relevant and authentic data. Google Search Analytics is the best section from this. It shows you every keyword and all search entries that ended up on your website as organic search results.

This information can come handy to craft new ways for the keywords your website is already attracting traffic for.  If there are search terms that are gaining a lot of exposure, but not so good Click Through Rates (CTR), You might really need to change meta description and title of the page so this exposure can be solidified.

 

RankBrain is the Future

Future is all about AI and google is global leader. Here’s the definition of RankBrain according to forbes if you are interested.

Google Rank Brain

Google Rank Brain is the future.

“RankBrain is an artificial intelligence system that’s being applied to and used with Google’s current search engine algorithms to provide better results to user queries.”

Believe it or not, RankBrain has the ability to tell spam and bad content from good content just a human being. Try writing the stuff in a way like you are conversing with your audience.  Google is planning to penalize website’s ranking for not following the guideline I have just described above.
Brain Rank has the ability to evolve its skills and it would definitely going to get more intelligent and better over the period of time. Webmasters who would take the lead would be reward with good SERP positions.

 

Word count for blog post matters

I would really suggest the readers to keep an eye on the word count. For a good blog post, minimum word count is around 1600 to 1800 words. Most of the organic positions are occupied by the content with at least 1800-word count. It would be better to cross the average limit for improving your chances of getting ranked higher.

Forget the past where blog posts with count around 500 words shoot up to the top places. Google’s AI BrainRank is evolving and so does SEO. If you satisfy BrainRank and google, then you are definitely going to satisfy the visitors as well. You can create a decent conversation style blog about any topic and cover all the aspects and buzzwords for your visitors as well.

 

Internal Linking is Key to Success

You should get into habit of passing all of your URLs through MOZ’s Open Site Explorer (OSE) for not only creating high quality internal link profile but also, you get to know the pages with the highest Page Authority. Try finding the page who are sitting on the second page of search results. Link these pages to the ones with highest Page Authority one at a time. You’ll observe the spike in the traffic.

 

Multiple Keywords for Optimized Page Titles

I have suggested above that page should be optimized with just one keyword but here’s the thing; page title should be optimized for multiple keywords because page title is one of most important piece in page ranking and it helps to contribute with great volumes of traffic if done right. Organic traffic along with additional keywords can be pulled without compromising the main keyword.

Let me explain it with a real-life scenario here. Say you are optimizing a blog post for the keyword “Samsung Galaxy S8 Review”. Instead of just putting the “Samsung Galaxy S8 Review” on title, you can be created and say “Samsung Galaxy S8 Review and unboxing”. It would help the people who are finding the video of unboxing of the phone to your blog post in great numbers looking for images, videos and opinion about Samsung Galaxy S8.
You have optimized you post for the main keyword but by adding the “unboxing” label gives you a reason to add a youtube video or other multimedia content to your post which would serve your visitors better and attract the more traffic than just one keyword.

 

Outbound Link to High DA Sources

Just like a wise guy said you morph into a kind of five people you surround yourself with. In SEO world, this theory stands out to be truth. Don’t forget to identify at least 5 high authority website in your niche with consistent content being published that can be sourced and linked as a reference.
Do not link back a competitor. Choose news sites and information sites that churn out the news for your desired topics. Let’s have a look at a real-life scenario here. If you are a business advisor and write blog posts about the personal finance and ups and downs of business then following is the top 5 list.

  • Forbes
  • Inc.
  • Entrepreneur
  • Huffington Post
  • Fast Company

If you strategically throw one or two links from these websites into your blog post, it would help search engines understand the class of your website. Since BrainRank is evolving and it will be most likely judging your content, spamy or rubbish blog posts would be brushed aside and penalized while a very well-crafted content with relevant links would help your blog to win the trust of Google.

 

Publish Experts Opinions Style Posts.

How about coming up with a keyword that can work as a keyword as the title of your post, doing little research work, contact experts in your niche and persuade them to participate. Invite a dozen experts to provide their opinion on the said topic or question. Don’t forget to provide links to the experts’ profiles and social media account as it would motivate them to participate.

If you pull this process perfectly, not only there would be extra links but most importantly, very targeted traffic from several streams. You wont even have the trouble of sharing the post and spreading it across the platforms. Look for the mid-level experts that would be excited to be part of your feature and are usually happy to share it on their social media profiles.

 

Final Thoughts

You can grab traffic for your website all the time, if you do it right because your website is the most robust marketing tool your business has. It works day and night and it never asks for vacations or a day off. A basic SEO doesn’t do a miracle in the age of BrainRank. The tools that were working few years ago won’t be working anymore because SEO has evolved over the time.

Competition is getting arduous and there are plenty of people over social media and websites that are popping up for every niche out there so you are required to expand your SEO skills and focus on mastering the expert level tools. These strategies can save you a lot of money time and effort to increase your website’s traffic.

 

You can reach Waqas Yousaf through twitter @wiqi.

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Waqas Yousaf January 14, 2018 0 Comments