Search Engine Optimization Short Guide
In this blog, I’d guide you through the search engine optimization. Its going to be an on point and short tutorial while including all the essentials tricks in the book. Let’s start.
What is Search Engine Optimization?
Search engine optimization (SEO) is the process of optimizing your website to increase the quality and quantity of traffic to your website through organic search engine results.
Tools and Skills required
- Internet Connection
- A computer system
- Basic Understanding of HTML tags
- Common Sense
First, Lets talk about on page SEO.
On page SEO
One page SEO is the most important part of search engine optimization of a website. SEO process if lot faster if on page SEO is done right. Its process of making changes to the page itself you are trying to optimize.
Let’s begin with the title Tag. As a webmaster, I recognize that it’s one of the most important elements in onpage search engine optimization step.
Title tag is one of the meta tags which display up in the engines like google search result pages. The Search result heading you see is the title tag of the website.
its important practice to place your planned keyword for the webpage in the Title tag. It helps big time if you place it in the begging of the title. It helps based on viability which all superior users understand as “keyword – prominence”. You should make sure that it is minimum of four-7 words and now not exceeding over 70 letters.
Its vital to place a h1 heading at the start of your post or page. Place the planned keyword in it and make it bold or underline if you want to. You should also have h2 and h3 in your content as well.
The H1 title should be placed at the start of your post/page. Make it bold even under line it if you want, you should use H2 H3 titles within the content as well, making sure to use the keyword too.
There should be one only h1 tag on each page or post.
Try placing the planned keywords in first three sentences. Try limiting keyword density to 2.50% and no more than 3.00%. Minimum Content count should be 500 words.
Don’t cram too much text in the content. Your text shouldn’t sound common and spam like. Google wont index it higher and no reader would bother hitting it making the page stats worse. Google penalize spam content which fails to meet the criteria so try avoiding it.
images you are using on the page should be named with your keyword. For Example: wishwebdevelopment.png
Also, do underline, bold, or italicize your main keyword in the post or page at least once.
Try using the main keyword as image’s alternative text. Try placing other important keywords in the alt text as well.
Title and Description Meta Tags
Google doesn’t crawl for meta tags anymore. Google’s bot only crawls site content but its better to add meta tags to your website. Just like the h1 or title tag try using main keyword in the beginning and so on. Try Containing the description tag to 150 characters or less of course, keep it informative and specifically related to the topic.
Social Meta Tags
Use Twitter Cards, Facebook Open Graph, Google+ Web Snippet and Pinterest Rich pins between the head tags of your website. There meta tags are specifically included for specific website and usually contains thumbnail image, title and summary.
Sitemap Generation and Submission
There are lot of plugins for wordpress or Joomla or other content management systems to generate your website’s xml sitemap. Worry not if you have custom or static website. There are many free sitemap generators out there if you want to generate your website’s sitemap.
Generate a Disclosure page here and include its link to footer.
Make an extra page with main keyword in the title i.e. YOUR KEYWORD Extras and place coming soon etcetera as content and place the all new pages and posts to the extras page. It would work as internal link building.
Offsite and Offpage SEO
Make a free wordpress blog with main keyword included in the url. i.e. mykeyword.wordpress.com Spin your posts and create wordpress blog posts while citing your website’s posts as main reference. It would work as offsite external link building.
Create a blogger account and do the same as described above.
Reddit and Other Content Aggregators
Create your page on About.me.
This is the most important link building step. Try creating your brand or keyword’s facebook page, twitter account and tumblr account. Try posting your links on these social media plateforms while carefully crafting the titles wile posting.
This is it. I wish you best of luck and please share this tutorial if you like it.